The world of digital innovation doesn’t stand still. Just like the software and platforms we develop for our valued clients, our own digital space must evolve, adapt, and reflect our ever changing industry.
As a result, we’re thrilled to announce the relaunch and rebranding of Aecor, and our new digital home www.aecordigital.com
The Importance of a Digital Facelift
Brands, especially in the digital sphere, aren’t just logos or names. They’re living entities, evolving, adapting, and representing the spirit of the times. A 2019 survey revealed that over 70% of users base their perception of a company’s credibility on its website design. Such data underscores the importance of maintaining a website that not only provides useful information but also resonates with the aesthetic and functional expectations of the modern user.
Companies like Slack and Airbnb, for instance, underwent significant rebrands that greatly enhanced user experience and reinforced their industry dominance. Their revamps weren’t just about aesthetics, but about addressing functionality, usability, and accessibility, reflecting a deep understanding of their clientele’s needs.
Why A New Digital Home for Aecor?
We wanted to align our external branding with our internal evolution. As we’ve expanded our services, honed our expertise, and taken on more diverse projects, our digital persona needed to mirror this growth and trajectory.
But most importantly we wanted our new brand to reflect what we stand for. The name Aecor is Latin for “smooth surface of the sea” and reflects our mission and core values.
1. Bringing calm and simplicity to complex digital projects
2. Providing flexible software options for our clients
3. Delivering scalable development teams
4. Personalising every project with dedicated support
Benefits of Embracing Aecor’s New Branding
A brand is more than just a logo or a tagline. At its core, a brand is a covenant, a pledge of unwavering quality, steadfast reliability, and unyielding innovation. A brand speaks volumes about a company’s ethos, vision, and the promises it makes to its stakeholders. In this vein, Aecor’s rebranding is a clear testament to our commitment to our partners and clients. It isn’t a mere change of colours or design; it’s a reflection of our evolution, embodying our growth, aspirations, and the path we envision for the future.
Enhanced Engagement for a Digital Age
The digital space is ever-evolving, with users’ expectations and behaviours constantly shifting. Recognising this, our revamped branding places a premium on user engagement. Through a blend of modern design aesthetics and optimally crafted content, we ensure that every interaction with our digital presence is not just a visit, but an experience. The new design elements are carefully chosen to resonate with today’s discerning digital audience, ensuring that they find what they’re looking for with a responsive interface.
Unambiguous Clarity of Services
In an ever changing digital landscape, clarity is of paramount importance. Potential partners or clients need to understand our offerings. With our rebranded persona, we’ve ensured that our suite of services, ranging from web & mobile application development to expert consultancy, is presented with utmost clarity. This ensures that anyone interacting with Aecor understands our expansive capabilities and the comprehensive solutions we bring to the table.
A Testament to Our Growth and Vision
Every organisation embarks on a journey of growth, facing challenges, achieving milestones, and continuously adapting. Aecor’s story is no different. Over the years, our ambitions have scaled, our capabilities have broadened, and our vision has become even more future-focused. Our new branding isn’t just a cosmetic change; it’s a mirror reflecting our journey.
At the heart of this journey is our unwavering commitment to delivering unparalleled software development solutions. Aecor, with its expertise in web & mobile applications, state-of-the-art development infrastructure, resourcing, and consultancy, is not just a service provider but a partner in your digital evolution.
